No One Wants to Claim Lofi Hip-Hop. So Why Is It Still so Popular?

The brief disappearance of ChilledCow's lofi hip hop radio - beats to relax/study to on YouTube in early March 2020 sent the internet into a rage. What YouTube deemed to be a simple "mistake" on their end actually cost the channel big numbers -- in the two years that video had been live, it had accumulated over 13,000 hours in continuous stream time and an overall viewership of 218 million. Listeners quickly took aim at the video platform and took to Twitter to accuse it of unjustly removing the...